Hello! I’m Christina, I design and scale innovative brands that shape the future, with design and product strategy rooted in relentless focus on research, data and detail.

I’m currently an MBA 2022 at London Business School and previously led product design teams in media, healthcare, sports and startups. Take a look below for a few of the projects I’ve worked on through the years.

01

Poshmark

Developed and pitched UK market entry recommendations through analysis of competitor spend, pricing and audiences leading to CMO and UK GM strategic adoptions; Built Poshmark’s new country launch playbook to set process for cross-country workflows.
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02

SwingVision

Founding member, design and project lead for SwingVision, a smartphone A.I. coach for tennis players, backed by Andy Roddick. Managed development of all consumer-facing features, including data visualizations, onboarding, feature tutorials, for all touchpoints – iOS, Apple watch, web. Defined product requirements and timelines; Spearheaded user and market research to identify feature opportunities and optimize brand positioning.
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03

Allergan

First design hire for Allergan’s in-house digital incubator. Led all UX, UI and branding for Spotlyte on web and social. Executed a brand and site redesign for Spotlyte, surpassing key KPI expectations. Created design team’s culture, processes, and oversaw design roadmap and feature prioritization.

 

04

Condé Nast Traveler

Worked on UX/UI for Condé Nast Traveler, re-imagining a legacy travel brand for the digital world. Resulted in: a refreshed look and feel for elevated travel inspiration; groundwork for utility with streamlined site architecture and robust destination guides, venues, and search system; new monetization opportunities through custom ad products, native integration and affiliate booking.

 

05

Allure

Deepened engagement and provided more value for Allure’s most loyal users while designing new revenue streams for Allure. Worked on UX/UI and conducted user research for an editor-driven shoppable chatbot, a commerce enabled product review page, a product-focused search and more.
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06

them.

Designed UX/UI for Condé’s first new brand in over 10 years. Executed on homepage, article page and newsletter templates across all breakpoints. Collaborated with editorial, product and engineers to build and QA the site in 4 weeks.
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07

Epicurious

Epicurious search is the site’s most used feature but was outdated and difficult to use. I analyzed user data, created interaction flows, and prototyped animations for the Epicurious search redesign, resulted in a utility driven, easy to use, and visually beautiful experience.
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